University of Nevada, Las Vegas

Alumni Awareness & Donations

Project Info

UNLV wanted to increase engagement and donations from its alumni members. The university retained DEVA Creative in 2018 to revamp its alumni program and launch an external campaign to target former students.


DEVA first conducted an extensive audit of UNLV’s existing program and its materials, and backed by research findings, we developed a new strategy and direction for the alumni association. DEVA created a new brand identity and logo for the association and developed marketing materials and templates to unveil the brand to existing and prospective alumni members.
The launch of the new alumni program was a huge success. Within the first month of launching the new program UNLV received more than 4,000 downloads to the new Scarlet Loyal along with many new donors. UNLV also approved funding for DEVA to complete Phase 2 of the project – redefining the giving programs and donation model.

Our work in practice.

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