Strategy

DEVA first conducted an extensive audit of UNLV’s existing program and its materials, and backed by research findings, we developed a new strategy and direction for the alumni association. DEVA created a new brand identity and logo for the association and developed marketing materials and templates to unveil the brand to existing and prospective alumni members.
The launch of the new alumni program was a huge success. Within the first month of launching the new program UNLV received more than 4,000 downloads to the new Scarlet Loyal along with many new donors. UNLV also approved funding for DEVA to complete Phase 2 of the project – redefining the giving programs and donation model.