University Place

Brand Concept, Brand Identity, Content Marketing, Collateral, Prototyping, Signage, Photography and Video Peoduction.

Project Info

A flagship for social and environmental responsibility, University Place is the world’s first pre-certified LEED® v4 Platinum commercial office building - constructed in Philadelphia, USA. We were invited to help University Place Associates (UPA) put 3.0 on the map by introducing its innovative amenities, health, and environmental impact advantages to prospective residential and business tenants.


  • Engage- First, we had to understand the type of entrepreneurial-thinking needed to invest in the advantages inherent in occupying such a state-of-the-art facility. To access that thinking, we tapped into user groups that included start-ups and well established Philadelphia enterprises. We talked to grad students, young professionals, and well-known regional innovators. Our research gave us the insights needed to understand what is most important in building a business culture.
  • Excite- What we took away from user groups was a desire for a sense of belonging. A place that cultivates free, innovative thinking – that is surrounded by culture, diversity, as well as great dining and entertainment experiences. They wanted a lifestyle that had it all. 3.0 delivers on that promise and, fully integrated into Philadelphia’s booming university city, adds a heightened sense of community many new facilities lack. It was our job to tell that story.
  • Inspire- By highlighting social consciousness, a progressive vision, and environmental sustainability, we helped harmonize the “why” of 3.0 University Place. Our informed design and rich storytelling helped investors better position themselves as far more than the creators of a visionary building. We enabled University Place to go to market as a leader in sustainablity and next generation community partner.

3.0 University Place represents a convergence of ideals: Design, sustainability, community, and commerce. It's an idea whose time has come.

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