United Way Greater Toronto

It Looks Like Me, 2018

Project Goal

Boost United Way’s largest-ever annual national fundraising campaign with authentic client stories and engaging social content.


We liaised with multiple stakeholders within the organization to create more than 200 pieces of content, which were promoted by six national United Way partners during the four-month campaign. DEVA team interviewed and profiled donors and clients across the country, wrote reported blog posts and developed social content (copy, graphics and images). The campaign was deemed so successful that it was repeated in 2019 — with DEVA again leading editorial strategy and production.

Our work in practice.

3.0 University Place

Branding, Photography, Strategy

The Fourth Pyramid

Movie Marketing Campaign

Walden Lifestyle

Branding, Photography, Videography


Brand Strategy, Prints, Website Design and Development