Seasonal Magazine

Project Goal

Engage and inspire customers during tentpole seasonal campaigns by launching a magazine that integrated product and editorial.


We conceived an editorial and design strategy, and then managed designers, writers, photographers and stylists to develop and launch a quarterly publication with distinct print and digital versions. Each issue featured hundreds of products and required 11 different versions, which were distributed across the country in two languages and under multiple banners, including Safeway and Foodland.

Our work in practice.

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