Newtopia Genetics and Weight Loss

Public Relations, Photography

Project Info

Ready to launch a new innovation in the weight loss industry, Newtopia commissioned DEVA Creative to create a full-service PR campaign introducing the personalized health coaching company to a range of media, key influencers and potential future clients.


  • Press Highlights- Showcasing Newtopia as an affordable lifestyle coaching service combining nutrition with exercise and behavior management, DEVA Creative was able to garner the attention of some of the top media in Canada. Notable press mentions include Chatelaine, Canadian Living, ELLE, Best Health, Flare, Glow, 680 News, Newstalk 1010, and more.
  • Key Activation- DEVA was able to position the brand and its consultants as key experts in the field of health and wellness. The Newtopia team and its “DNA Diet” was the subject of various broadcast features including segments on etalk, Global Morning, Global National News, daytime Toronto, Sun News, and a one-hour segment on CP24’s popular Wylde on Health program.

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