The Right Response When Tragedy Strikes
Crisis experts help organizations communicate effectively, empathetically and respectfully when unthinkable tragedies occur at the workplace, it’s essential that organizations keep the focus of communications on the employees and their families. Here are some examples of how we’ve helped businesses communicate during painful moments.
Supporting Airline In Time Of Need
When an airline crash resulted in a tragic loss of life, we worked closely with our client to create an action plan that effectively managed and respectfully told the story.
We created messaging, developed a media strategy, Q&A doc, newspaper ads and letters, and conducted outreach to key stakeholders. Our team supported the airline’s CEO during public appearances and managed the media throughout the entire process. We also provided counsel around major investigation milestones. The client was able to communicate transparently and empathetically in a tough media environment during an unprecedented time in the airline’s history.
Swiftly Developing A Crisis Response
After suffering numerous workplace fatalities, a well-known Canadian company brought in our team of crisis experts. We mobilized immediately and were embedded at the client’s head office within minutes to support the company’s communications team and executives.
Throughout the crisis, our team co-led hourly calls with the crisis response team and we immediately implemented traditional and social media listening and monitoring, reporting updates to the crisis response team three times daily. We also worked with first responders, unions, and other stakeholders to align messaging and content.
Our media relations team managed the client’s media line in the hours following the incident, fielding calls from reporters across Canada and quelling speculation about the incident when the investigation hadn’t yet yielded any results. We then developed and executed a 30-day recovery plan while supporting the client during the investigation. The messaging throughout traditional and social media coverage was respectful and sympathetic.
Responding To Workplace Injury
After a workplace injury was reported, a client called us for immediate support. Our team worked on site to keep the client informed of breaking developments. We developed communications for staff, customers and partners, managed media relations and provided counsel on media inquiries. The focus was on the employee and family, and the client was able to communicate transparently and empathetically throughout the fast-moving crisis.
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