Strategy

• Photograph- Site photography was collected during the 2019 season and used to enhance the website. The visuals on the site are cohesive and consistent with the golf club's motives to establish a community-oriented golf club experience. Showcasing current members and employees alongside the spectacular course, we've created a library of stunning images suitable for all upcoming marketing and club initiatives.
• Website Design and Development- DEVA was asked to develop a brand new website with a responsive design to reflect CHGC's evolved branding and to clearly showcase their offering and club culture. To optimize customer journeys we combined comprehensive and captivating information with engaging CTAs throughout the site, with the goal of encouraging membership and event inquiries
• Promotional Drone Video- Avid golfers want a challenge and a course that pushes them to seek out the highlights and hazards that can enhance their game. Home to 36-holes, it is undeniable that Country Hills is a spectacular course, but we wanted to share more than that. Our goal was to showcase what it really means to be a CHGC member. Our team wrote, produced and edited this video to highlight the idea that golf is more than just a game; it's about the special moments that happen on and off the greens, too.

Country Hills Golf Course was not in the market for a complete re-brand, however, they were open to updating the look and feel of the brand to freshen up their marketing materials. Our team developed an updated brand guidelines manual, including a tweaked colour palette that spoke to the natural landscapes and quality experience offered at Country Hills. They were also on a mission to strengthen their brand message and with a welcoming voice to both current and potential club members. The focus was to create and celebrate a culture that is built on community, one which works to strengthen bonds amongst friends and family alike.