DEVA Creative

The Fourth Pyramid

Movie Marketing Campaign, Multiple Countries Promotion, Branded Content Management, CSR

Client:

Maqam Media Production

Solutions:

Movie Marketing Campaign

Completed:

Jan, 2016.

Project Info

Maqam Media partnered with DEVA to create buzz around the Fourth Pyramid "Elharam Elrabea" directed by Peter Mimi, and the film stars Ahmed Hatem and Tara Emad. The marketing campaign revolved around social media activities to build up fan base and included some on-ground activations and CSR campaign to remain relevant with the offline fans as well was created.

Strategy

Our strategy was simple: Bring the movie characters to life across the social media platforms. And this immersive campaign was well received by fans.
Our key art for 4th Pyramid reflected the film itself; a story that nearly everyone knows, told from a perspective nobody would expect.
Our PR, Press, Media Relations specialists have very strong relations in the field. We managed to post in newspapers, magazines, TV and Radio.
We managed a partnership agreement between the production company and Baheya foundation for breast cancer. An initiative of donating 1 EGP from every sold ticket to the foundation.